If you had to guess average salaries for marketing roles…

> Sales & Marketing Operations Manager – $79,000

> Demand Generation Manager – $86,000

> Product Marketing Manager – $130,000

That’s nearly $300,000 a year! And, that doesn’t even take overhead into account.

So, ask yourself…why spend so much to bring specialized skills in-house when, instead, you can bring in these specialized skills on-demand when you need them?

Top 3 Reasons to Hire a Consultant

Access To a Wider Talent Pool

Geographic limitations are a thing of the past when using consultants — offering the ability to locate talent all over the world to assist you with a variety of tasks.

Over 53 million people in the United States are now consultants. That represents about 34% of the workforce. Why is that important? Because tapping into that talent pool can provide you with more qualified resources to support various business functions.

Quick and Flexible Access As Needed

Not everything you do requires on-site, full-time, or even part-time, resources. At times you may need support with a project or a campaign without requiring a permanent resource. A consultant is a great resource in these instances.

A great misconception is that consultants are a fit for temporary projects alone, yet locating the RIGHT consultant allows you to continue using them on a regular basis for ongoing tasks and projects.

A flexible workforce enables you to remain agile as you scale your organization, flexibly calling on your consultant as needed.

Lower Cost

The bottom line is most often top-of-mind. And, if that’s the case, why wouldn’t you consider consultants over full-time resources? Even higher-cost consultants can represent a cost savings. When hiring a consultant you needn’t worry about ever-increasing salaries and overhead, including benefits, bonus, 401K contribution, payroll taxes, PTO, or providing a workspace or equipment.

The natures of business and the workforce are changing. Increasingly more organizations are offering flexible, work-from-home opportunities to their employees. That being said, why continue to pay high salaries and overhead costs instead of bringing in a consultant, with arguably a stronger skill set and experience, for a fraction of the cost?