SERVICES
> Determine appropriate and budget-friendly marketing channels
> Recommend creative approaches for marketing themes & campaigns
> Recommend execution plan, weekly touches, and metric collection
> Collaborate with team to define target personas and create persona profiles
> Align product, services, and features to target personas and create high-level, target-specific messaging
> Align product roadmap with marketing plan and planned campaigns/communications
> Conduct interviews with product manager(s) to feed content production
> Determine budget-friendly and appropriate marketing channels for selected content types
> Recommend and create broad and persona-specific content
> Create, refresh, or recycle content across varying content-types (i.e. eBook, webinar, article, infographic, video)
> Create campaign plan and cadence across target personas and marketing channels
> Execute marketing plans and ensure regular touches
> Run multivariate (A/B) testing and tweak messaging and visuals
> Analyze campaign performance & ROI and recommend tweaks and budget allocation changes
> Sales and pipeline reporting
> Sales outreach and campaign follow up email templates/ 1:1 email copy
> Optimize sales process and increase efficiency and adoption of CRM use by sales executives, while ensuring the executive team and other departments have access to the data they require to make business decisions
> Train and support sales executives in using CRM day-to-day and tracking sales activity, pipeline/closed deals, and lead disposition.
> Expertise in implementing and managing Salesforce.com, Marketo, HubSpot, and many other sales and marketing tools
> Manage, enhance, and enrich database
> Set up reporting, dashboards, and forecasting
> Customize sales & marketing automation systems to fit the process and needs of the organization
